OUR STORY FROM PROFESSIONAL BASEBALL TO PURPOSEFUL PLAY

THE GAME
GAVE ME
A PURPOSE.

Now I’m building what I wish every young player, parent and volunteer coach had from the beginning.

01 / THE PLAYER

TALENT GETS ATTENTION.
UNDERSTANDING CREATES AN EDGE.

I played professional baseball in the St. Louis Cardinals organization, reached Triple-A and experienced two Major League Spring Trainings. I also played beside athletes with more velocity and better raw stuff than I had.

My advantage was preparation. I learned to read hitters, anticipate situations and think one step ahead. That experience shaped a belief I still carry: physical skill matters, but understanding the game can close the talent gap.

AAAHIGHEST LEVEL REACHED
2MLB SPRING TRAININGS
STLCARDINALS ORGANIZATION
02 / THE BUILDER

MAKE ELITE
MENTORSHIP
ACCESSIBLE.

After baseball, I helped build Versus, a sports education technology company that brought conversational video AI to market. The idea was simple: give younger athletes meaningful, interactive access to the people who understood their game at the highest level.

We built learning experiences with world-class athletes and coaches across baseball, softball, soccer and football. In 2023, Fast Company named Versus one of the 10 Most Innovative Companies in Sports.

SEE THE FAST COMPANY RECOGNITION ↗
ADAM WAINWRIGHTOZZIE SMITHALBERT PUJOLSFERNANDO TATIS JR.JENNIE FINCHJESSICA MENDOZACAT OSTERMANKELLEY O’HARALINDSEY HORANTYLER ADAMSTIM HOWARDTIM CORBINTIM WALTONADAM VINATIERIADAM WAINWRIGHTOZZIE SMITHALBERT PUJOLSFERNANDO TATIS JR.JENNIE FINCHJESSICA MENDOZACAT OSTERMANKELLEY O’HARALINDSEY HORANTYLER ADAMSTIM HOWARDTIM CORBINTIM WALTONADAM VINATIERI
03 / THE FATHER

THEN DEVELOPMENT
BECAME PERSONAL.

Today, I’m a father of three girls. When my oldest daughter, Dakota, started falling in love with sports and baseball, I saw early development from a completely different perspective.

Through local clinics and time with young players, one gap kept showing up. Kids were reaching moving-pitch games without reliable movement patterns, confidence or a clear understanding of where to run, where to throw and how to get an out.

That wasn’t a failure by parents or coaches. Most early coaches are volunteers doing their best. They needed a practical system designed for how young children actually learn.

04 / WHY THE FIRST THREE

PRACTICE SHOULD FEEL
LIKE PLAY.

01

FUN CREATES ATTENTION.

Young children learn through movement, play and short wins. We disguise intentional development inside activities they want to repeat.

02

CONFIDENCE CREATES ENJOYMENT.

When a child can move, catch, throw, hit and make a decision, the game becomes something they participate in, not something happening around them.

03

UNDERSTANDING CLOSES THE GAP.

Knowing what happens next gives every player another way to succeed, even when someone else is bigger, faster or more physically gifted.

05 / THE LONG GAME

LET KIDS BE
BEGINNERS.

The First Three is not a shortcut to travel baseball or early specialization. Nobody is being recruited here. These seasons are a chance to build broad movement, curiosity and comfort with being uncomfortable.

Let them play baseball in the spring. Let them ride horses, try soccer, take gymnastics or go to skateboard camp. Exposure helps children become adaptable, confident learners. If they eventually choose a sport they love, they arrive with a stronger foundation for the game and for life.

THE MISSION

BUILD THE FOUNDATION.
HELP THEM LOVE THE GAME.

The First Three gives parents and volunteer coaches a clearer way to develop movement, skill and game understanding through purposeful play.

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